Business Writing, Consulting & Coaching
WRITINGYou have a story to tell -- I'm here to help you craft that story.
Developing content is the key to successfully marketing your business and creating a loyal following and raving fans. Staring at a blank page won't get that done. Writing is my thing. Let me help you so you can do your real work.
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CONSULTINGEver hear the saying "life is what happens while you're making plans?" Don't let yourself get bogged down with planning. Yes, it's important but it doesn't have to be complicated!
Put my 20+ years of business and marketing planning to work for you.
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COACHINGStuck? I've been there!
You have the answers, you just might not know the questions. Getting unstuck is about filtering through the minutia to reveal the nuggets. As a mentor and business coach, I work with you to unblock the answers to grow your business and make real changes in your life.
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What I'm All About
Past clients would call me a problem solver. Not because I have a crystal ball, but because I can look at the big picture. As business owners, we get so caught up in the day-to-day of running our business, chasing clients, or actually working that we can't see all the moving pieces. Running a business is complicated.
When I started out, I was always doing what I call "chasing dollars." I thought I had to and I did to some extent. When we're just getting started, money can be tight -- admittedly picking up pennies off the street because I needed those pennies! What I learned is that by giving away some of the busy work or the work I wan't good at, left me time to "cultivate dollars." Now, I'm not suggesting that you call your clients "dollars," that's just an analogy. By cultivating our clients, we build the relationships that lead to return business and referrals.
If you're spinning your wheels, can't figure out where your next client is going to come from, having trouble finding enough money to put into your business, or just lack the business and marketing skills because you're good at what you do, but haven't learned the in's and out's of business yet, I can help.
So what's the difference between consulting and coaching?
Consulting is generally having it done for you. Coaching is teaching you to do it yourself. Do you want someone to catch your fish or teach you to fish? The reality is both. I don't want to hire a coach to teach me accounting. While I value the basics of money management and budgeting, I need a done-for-me template for getting that part of my life under wraps. But I definitely want a coach to help me with my nutritional and health goals (that's my specific "I need a coach for...").
A personal or business coach is just like your high school track and field coach. They give you instructions, feedback, and mentoring but you do the work. It doesn't matter how many laps I suggest you run, if you don't actually run the laps, you won't get anywhere.
What's a ghost writer?
A ghost writer is someone who writes for you as you. A lot of celebrities use ghost writers. They will "write" a book in their name but the reality is that a ghost writer did the writing, but without credit. So, why would anyone write without receiving credit? The simple answer? It's a job like stamping the bar code stickers on fruit. I like ghost writing because it keeps my writing skills sharp. I get to learn -- a lot! It also separates my business writing from my personal writing.
I'm dedicated to helping you and your business succeed in every way possible.
When I started out, I was always doing what I call "chasing dollars." I thought I had to and I did to some extent. When we're just getting started, money can be tight -- admittedly picking up pennies off the street because I needed those pennies! What I learned is that by giving away some of the busy work or the work I wan't good at, left me time to "cultivate dollars." Now, I'm not suggesting that you call your clients "dollars," that's just an analogy. By cultivating our clients, we build the relationships that lead to return business and referrals.
If you're spinning your wheels, can't figure out where your next client is going to come from, having trouble finding enough money to put into your business, or just lack the business and marketing skills because you're good at what you do, but haven't learned the in's and out's of business yet, I can help.
So what's the difference between consulting and coaching?
Consulting is generally having it done for you. Coaching is teaching you to do it yourself. Do you want someone to catch your fish or teach you to fish? The reality is both. I don't want to hire a coach to teach me accounting. While I value the basics of money management and budgeting, I need a done-for-me template for getting that part of my life under wraps. But I definitely want a coach to help me with my nutritional and health goals (that's my specific "I need a coach for...").
A personal or business coach is just like your high school track and field coach. They give you instructions, feedback, and mentoring but you do the work. It doesn't matter how many laps I suggest you run, if you don't actually run the laps, you won't get anywhere.
What's a ghost writer?
A ghost writer is someone who writes for you as you. A lot of celebrities use ghost writers. They will "write" a book in their name but the reality is that a ghost writer did the writing, but without credit. So, why would anyone write without receiving credit? The simple answer? It's a job like stamping the bar code stickers on fruit. I like ghost writing because it keeps my writing skills sharp. I get to learn -- a lot! It also separates my business writing from my personal writing.
I'm dedicated to helping you and your business succeed in every way possible.
858.414.5415 voice / text
samaararobbins@gmail.com
San Diego, California
samaararobbins@gmail.com
San Diego, California